How to Save on Prescriptions in Europe with Smart Strategies

Editor: Diksha Yadav on Jun 06,2025

 

Healthcare expenditure is becoming an increasing issue for people and families throughout Europe. Whether you are a resident, an expat, or a traveler requiring regular medication, it’s critical to understand how to save on prescriptions. The good news is that there are many ways to save on prescriptions in Europe, ranging from exploring cheap medicines in the EU to using pharmacy savings tips to save across Europe. 

In this article, I'll discuss the best ways to reduce drug costs in the EU without sacrificing health or the quality of your treatment. With sections on generic medication in Europe, government health programs, and a shopping smarter section, you will discover some helpful information to help you make better health decisions that are also easier on your wallet.

1. Understand the Basics of Prescription Pricing in Europe

Prescription drug pricing is not uniform across Europe. Prices are influenced by

  • National health insurance schemes
  • Pharmaceutical regulations and price controls
  • Import/export rules and taxes
  • The availability of generics

For instance, in France, Germany, and the Netherlands, national health plans often subsidize or cover the full price of many medications. In most European countries, patients must pay a larger share out of pocket.

Understanding your country's or the country you're visiting's prescription pricing is the first step to saving money on medications in Europe.

2. Choose Generic Over Brand-Name Medication

The easiest way to cut drug costs in the EU is to use generic drug options. Generic pharmaceutical agents are medications with active ingredients and similar regulatory standards to brand-name drugs, but are much less expensive.

Example:

  • A 30-day supply of brand-name Lipitor (for cholesterol) may cost €70.
  • The generic equivalent, atorvastatin, can cost as little as €10–15.

Always ask your doctor or pharmacist whether a generic option is available when getting a prescription. In many European countries, pharmacists are legally allowed (and sometimes even encouraged) to substitute brand drugs for generics.

3. Compare Prices Across Pharmacies and Countries

Pharmacies charge different prices for the same prescription. So, is shopping for discounted prescription drugs legal in the EU? Yes, it is, and you'd be amazed at the savings available.

Use websites and apps such as

  • MediPreis (Germany)
  • Farmaline (Belgium)
  • Medizzine (Spain)
  • Ordonnance. be (Belgium and the Netherlands)

What are they? They compare medication prices, allow users to find discounts, and sometimes allow users to buy medications online.

Pro tip: If you live near a national border, you may find affordable medicines outside the EU. Cross-ordering pharmacy medicine is popular in countries like Luxembourg, Austria, and Switzerland.

4. Take Advantage of National Health Insurance Programs

Many EU countries have national healthcare systems that heavily subsidize medications for residents and sometimes even for tourists or temporary residents.

Examples:

  • United Kingdom (NHS): The standard prescription charge is around £9.90, with exemptions for children, seniors, and low-income individuals.
  • Germany (GKV): Co-payments are limited to 10% of the price (minimum €5, maximum €10).
  • France (Sécurité Sociale): Up to 65% reimbursement on many prescriptions.

If you're legally living in the EU, enroll in your country’s public healthcare program to unlock pharmacy savings tips that locals enjoy.

5. Utilize the European Health Insurance Card (EHIC)

For EU citizens traveling within the EU, the European Health Insurance Card (EHIC) provides access to medically necessary treatment under the same conditions as locals. This includes prescriptions.

Example: If you're a German tourist in Italy and need antibiotics, showing your EHIC can qualify you for reimbursement or reduced pricing under Italy’s public system.

Keep your EHIC card updated and carry it when traveling—it can be a critical tool for saving on prescriptions in Europe.

6. Ask About 90-Day Prescriptions for Chronic Conditions

If you take medications for chronic conditions such as hypertension, diabetes, or asthma, ask your doctor or pharmacist if a 90-day prescription is possible.

Benefits of a 90-day supply:

  • Bulk purchase discounts
  • Fewer pharmacy visits
  • Lower dispensing fees

This tip is constructive in countries where patients pay a portion of the dispensing or handling fee per prescription.

7. Explore Online Pharmacies with Caution

Online pharmacies can offer steep prescription discounts in Europe, but caution is critical. Always ensure the pharmacy is verified by national health authorities or listed in the EU’s official database of registered online pharmacies.

Could you look for the familiar EU logo, a green and grey symbol displayed on certified pharmacy websites? Clicking it should redirect you to the official listing in your country.

Trusted online pharmacies often provide:

  • Transparent pricing
  • Licensed pharmacist support
  • Home delivery
  • Access to rare or region-specific medications

Avoid online pharmacies offering drugs without a prescription or promoting “miracle cures.”

8. Enroll in Pharmacy Loyalty Programs

Major pharmacy chains across Europe offer loyalty programs that provide regular customers with discounts, coupons, or points redeemable for future purchases.

Popular pharmacy chains that offer savings programs include

  • Boots (UK)
  • Apotheke.de (Germany)
  • LloydsPharma (Belgium & Netherlands)
  • Farmacia Lloyds (Italy)

Joining these programs can unlock recurring pharmacy savings tips tailored to your purchase habits.

9. Consider Parallel Imports

In the EU, parallel imports refer to the legal importation of branded medications from another EU country where the drug is sold at a lower price. These medicines are repackaged and sold at a discount in the destination country.

This method benefits from the EU’s single market rules and offers a unique way to reduce drug costs in the EU. Parallel-imported medicines are strictly regulated for safety and efficacy.

You’ll often find them marked as “PI” (Parallel Import) on packaging.

10. Look into Medication Assistance Programs

Some pharmaceutical companies and NGOs operate Medication Assistance Programs (MAPs), providing free or discounted medicines to needy people, especially those with rare diseases or high-cost chronic conditions.

Programs are often disease- or drug-specific and are more prevalent in Western European countries such as

  • Germany
  • France
  • Sweden
  • Italy

To qualify, patients typically must demonstrate financial need or lack of insurance coverage.

11. Avoid Overpaying for Non-Essential Add-Ons

In some pharmacies, you may be offered more expensive formulations (e.g., dissolvable tablets, combination packs, or branded packaging). Unless specifically required by your doctor, these add-ons may not provide any added therapeutic value.

Stick to essential formulations to get the EU's most affordable medicines.

12. Check for Seasonal or Regional Subsidies

Certain European regions offer additional pharmaceutical subsidies during public health crises or flu seasons. For instance:

  • France offers subsidized flu shots and antivirals during winter.
  • Scandinavian countries often subsidize allergy medications in spring and summer.

You can stay updated with your regional health authority to capitalize on available European prescription discounts.

13. Ask Your Doctor for Cost-Sensitive Prescribing

Don’t hesitate to talk honestly with your doctor about the cost of prescriptions. Most physicians know price differences and can often prescribe lower-cost, equally effective alternatives.

You can even request a list of generic medication options Europe has approved for your condition. Many doctors have digital access to drug formularies that include pricing information.

14. Use Mobile Apps for Extra Savings

Several mobile apps help users find the cheapest pharmacies, compare medication prices, and even notify them of nearby discounts.

Recommended apps for the EU:

  • GoodRx (UK and select EU countries)
  • MediPrix (France/Belgium)
  • Pharma24 (Germany)
  • eHealthPass (Greece)

These apps can be vital tools for saving on prescriptions in Europe, especially for tech-savvy users managing chronic health needs.

15. Refill Prescriptions Before You Travel

If you're traveling within or outside the EU, refill your prescriptions ahead of time in a country where your coverage or local discounts apply. Medication prices vary drastically from country to country, even within the EU.

Example: A month’s supply of medication might cost €5 in Spain but €25 in Denmark.

Managing your refills in advance can avoid last-minute purchases at higher costs.

Final Thoughts

Saving money on prescriptions in Europe doesn't mean sacrificing quality or skipping a treatment. With the right approach—starting with using low-cost medicines in the EU, opting for generic medication options in Europe, and assessing digital tools for savings—you can save a lot on your health care spending.

Understanding how to save money on prescriptions in the EU is essential because a healthier lifestyle starts with taking control of your health and keeping savings in your pocket. Start with those pharmacy savings tips the EU gave above, and you'll be on your way to a new, healthy, creative, and responsible way of thinking.


This content was created by AI